Social TV World Summit

Social TV Gaining Relevance

• Fox’s Family Guy has 41.5m Facebook ‘likes’ Source: Facebook

• 42% of tablet and smartphone owners visit social networking sites in front of the TV Source: Nielsen (1Q12)

• ITV’s X-Factor attracted more than 58,000 Tweets per day during the last series Source: TV Genius

• ”A FANTASTIC PROGRAMME, COVERING THE RIGHT ISSUES AT THE RIGHT TIME” Ally Branley, Head of Social Media, Channel 4 on the Social TV World Summit
• BBC’s Top Gear has 10.2m Facebook ‘likes’ Source: Facebook

• 29% – Fox’s share of US-broadcaster social-media activity in September 2011 Source: Trendrr

• Among the major US Networks’ shows, Glee accounted for 16% of all social media activity in September 2011 Source: Trendrr

• 275m Facebook users have ‘liked’ a TV show, and on average they like six Source: Facebook

• Twitter has 100m+ active users Source: Twitter