Social TV World Summit

Agenda Day Two

DAY TWO – Wednesday 23rd May 2012

09:00

Chairman’s Opening Remarks

Adrian Drury, Practice Leader and Senior Consultant, Ovum

Keynotes Session – The Land Grab for the Second Screen

09:10	Opening Keynote Address: Engaging with a Youth Demographic Through Exploiting the Companion Screen Understanding how Viacom/MTV are driving a transmedia strategy Reinvigorating programming through multi-screen engagement Promoting new content in the second screen Taking the core demographic to the next level of viewer involvement Michel Dupont, SVP MBL, MTV North and International, MTV Networks
09:30	Keynote Address: Telco Evolution to Drive the Social TV Revolution Positioning Verizon as a social innovator Producing hybrid content for the companion screen Engaging with the major broadcasters and OTT service providers Assessing the role of social in growing IPTV revenue share Nuno Sanches, Television Products Director, Zon Multimedia
09:50	Utilizing the Companion Screen Through a Social Application Looking at the evolution of StarPlayer Exploring the technical challenges of a real time companion application Using gaming as a way of brand promotion Reinforcing the brand message in the digital sphere Andy Hood, Executive Creative Development Director, AKQA
10:10	Panel Discussion: How is the Companion Screen Changing the Way Brands Engage? Understanding how the impact of companion screen is creating a shift in advertising methods Removing the barriers of a self contained tv narrative advertising Seeing the developing role of location based digital services TV advertising becoming a reflection of larger scale digital culture Paul Cook, Chief Digital Officer, OMD Andy Hood, Executive Creative Development Director, AKQA Bernhard Haffenscher, Head of Business Development, Red Bull Media House Steve Koenig, Industry Analyst, Consumer Electronics Association
10:50	Industry Analysis Ted Hall, Senior Analyst, Informa Telecoms & Media

11.20 Morning Refreshments & Networking

Social TV and Identity Management

12:00

Panel Discussion: Will Social TV Overcome Piracy Challenges?

Does a social TV platform have the same identity management challenges as social media networks?
Can the companion screen be personalized?
What are the key challenges around identity management?
Is the data secure?

Charlotte Reece, Senior Product Manager, Interactive TV, Virgin Media

Maria Ingold, Head of Technology, FilmFlex Movies

12:30

Networking Lunch Break

Socialization through the convergence of TV and mobile apps

14:00	OIPF Case Study Dr Nilo Mitra, President, Open IPTV Forum
14:20	Case Study: BBC, Developing the Next Stage of Social TV Content Understanding the interactive factor social TV brings to the gameshow format Encouraging viewer engagement and seeing real time results Changing the way gameshows are experienced by the viewer Evolving the gameshow beyond the TV set Jerry Kramskoy, Senior Technologist R&D, BBC
14:40	Convergence of TV and Mobile Apps Andy Eardley, Co Founder, TV App Agency
15:00	Networking refreshments

Monetizing the TV App Explosion

16:00	Making TV Apps Pay for TV Assessing the challenges and opportunities of developing an app for a pay tv station Monetizing apps operations while appealing to the consumer Providing real time viewer updates via SkyNews app Changing consumption methods via the app Gareth Capon, Product Management Director, BSkyB
16:20	Localising Global Content Through a TV App Using an application to be more targeted in your consumer message Engaging with the consumer on a more personalized level Offering rewards for long term viewer engagement Taking LBS to a level the makes sense to broadcasters Patrice Slupowski, VP Digital Innovation and Communities, Orange
16:40	Building Apps that Can Drive Revenue for the Key Stakeholders Where do the revenues lie in a companion screen environment? What is the long term relationship between OTT and TV apps? Where is the profitability coming from? Will the same challenges of fragmentation exist for telco operators? Bill Scott, Chief Commercial Officer, EaselTV Richard Kastelein, CEO, Agora Media
17:10	End of Day 2 and Close of Conference

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