Our lives are consumed by liking, tweeting, sharing and following now. Social Media has opened up new worlds to us by allowing us to access shared content which before we never knew would have existed. Log on to twitter any day of the week and you will see the main discussions revolve around what people are watching.
This represents a great opportunity for the broadcasting industry. Many Broadcasters see Social Media as a major way to evolve the brand relationship with their audience and drive new revenue streams.
Therefore at this critical time when the major brands are starting to harness the potential of social media and increase their revenue streams, we present to you the Social TV World Summit 2012. The Social TV World Summit will go beyond simple discussions about the development of multiscreen.
It will address both the business and the technical considerations in how Social TV platforms should be included into effective and intelligent operator and broadcaster engagement strategies.
It will be a key opportunity for broadcasters, new media, operators, vendors, analysts, developers and OTT players to network and discuss the emerging role of social TV for future revenue strategies and for you to raise your profile and position your company as an innovation and thought leader.
1. The only chance to network with THE key senior decision makers in the Social TV ecosystem from right across the continent
2. Hear from the leading broadcasters, brands and telcos all demonstrating their successful innovation in the Social TV space
3.Take away actionable ideas that will help you with your social TV strategy
42% of tablet and smartphone owners visit social networking sites in front of the TV Source: Nielsen (1Q12)
ITV’s X-Factor attracted more than 58,000 Tweets per day during the last series Source: TV Genius
”A FANTASTIC PROGRAMME, COVERING THE RIGHT ISSUES AT THE RIGHT TIME” Ally Branley, Head of Social Media, Channel 4 on the Social TV World Summit
A rich end to end value chain of vendors was represented
Carolyn Luey, Head of Fixed and Converged Products, Telecom New Zealand
Good place to meet with the right people within this specific area of video
Christian Lofquist, SBDM, Cisco
Excellent all the right people there and easy to meet most of our partners.
Mark Smith, Technical Director, Harvard International Plc
A brilliant opportunity to gather with industry peers!
Carsten Helmuth Pedersen, TV Functional Architect, Telenor Danmark Holdings A/S